The review method
A transparent path from messy spend exports to a ranked campaign map your budget owners can debate in one sitting.
Intake & questions
You send a 60–90 day spend export, install and event counts from your own records, and three decisions you need to make. We confirm scope and timeline in writing.
Campaign regrouping
We regroup live campaigns by intent and audience so acquisition, retargeting, and partner lines are not forced onto one scoreboard.
Source comparison pass
Paid, organic, referral, and partner sources are compared with shared definitions—cash cost beside quality signals such as day-7 retention or early revenue.
Written ROI map
You receive a ranked note per major spend line, including ranges where attribution conflicts. Surprises are highlighted for the readout.
Live readout
A 90-minute session with your team to walk the map, pressure-test recommendations, and leave with next-budget tilts—not a silent file drop.
Start with the flagship review
If your channel set is still small, a Source Comparison Workshop may be the better first step.